Every 1 of 28 women in India is prone to Breast Cancer. More than 60% women are diagnosed at Stage 3 and 4.
Breast Cancer awareness is not just about the person prone to it or suffering from it. It is about everyone around a woman being aware and proactive. It is not just a way of showing love and care, but being there always for her – byherside.
The idea of #byherside is to build a community that is sensitive and proactive about Breast Cancer. The objective is to promote a healthy attitude towards the disease and build a culture of regular check-ups.
The drive will be implemented through awareness campaigns on social media and making more and more people take the I’M #byherside.
Bridgestone will also sponsor and facilitate the installation of the Fluorescent Imaging Machine in the Tata Memorial Hospital, Mumbai. The eventual aim is to help maximum women in early detection and treatment. It is in line with Bridgestone’s policy of ensuring safety of lives through quality.