The women in our lives show us what true love is. But somehow, they are reluctant in showing the same love and care for their own health. 1 in 28 women in India runs the risk of getting Breast Cancer. Through early detection, we can improve their chances of survival to up to 90%.
#BYHERSIDE is a Bridgestone drive that urges us to go that extra mile to convince the women we love to get themselves tested early for Breast Cancer. Much like a secret support system, this drive works through a network of ideas: a shareable promise I’M #BYHERSIDE, moving stories in videos, passionate blog posts, experts’ opinions, survivors’ stories and a show of support by purchase of Pink Valve Caps available at all Bridgestone stores, proceeds of which will go to Tata Memorial Hospital.
Because if we won’t be #byherside, who will?