#byherside | Breast Cancer awareness


The women in our lives show us what true love is. But somehow, they are reluctant in showing the same love and care for their own health. 1 in 28 women in India runs the risk of getting Breast Cancer. Through early detection, we can improve their chances of survival to up to 90%.

#BYHERSIDE is a Bridgestone drive that urges us to go that extra mile to convince the women we love to get themselves tested early for Breast Cancer. Much like a secret support system, this drive works through a network of ideas: a shareable promise I’M #BYHERSIDE, moving stories in videos, passionate blog posts, experts’ opinions, survivors’ stories and a show of support by purchase of Pink Valve Caps available at all Bridgestone stores, proceeds of which will go to Tata Memorial Hospital.

Because if we won’t be #byherside, who will?


I’M #byherside

The I’M #byherside is a promise to be always #byherside. It can be taken by a daughter, a son, a brother, a sister, a husband…..

About Bridgestone

Founded on the idea of ‘Serving Society with Superior Quality’, Bridgestone Corporation is the world’s largest tyre…..

Pink Valve

The Pink Valve Caps, that are specially made to show your commitment towards the initiative, are also available at the stores…..

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